American Cancer Society's purpose has always been the same, but eventually they found themselves saying many things to many audiences. They needed to cut through the noise with a clear and cohesive story. I assisted in the brand strategy and overall copy direction.
Tasks:
• Brand Foundation
• Anthem
• Content Strategy
• Copywriting
Reference -
Laura McLane
NAMR Creative Team
The Boston Consulting Group
Southern Company wanted to develop a world-class brand and online experience to sell a variety of products, as well as their home services. Thus, Smart Neighbor was born. I developed a brand and story focused on community and sustainability. Using the Shopify platform the team built a responsive experience to bring it to the masses.
Tasks:
• Naming
• Brand Foundation
• Anthem+Tag
• Content Strategy
• Social Strategy+Posts
• Copywriting
Reference -
Anja Huebler
VP Design
Sparks Grove
I’ve been fortunate to partner with one of the best and fastest growing homebuilders in the country. Over our long history working together, I’ve delivered a wide range of content including strategy and storytelling, interactive experiences, print media, and email campaigns.
Tasks:
• Brand Foundation
• Anthem
• Content Strategy
• Copywriting
Reference -
Carrie Schonberg
Chief Marketing Officer
Ashton Woods - Corporate HQ
carrie.schonberg@ashtonwoods.com
Ashton Woods wanted to create a new brand to reach entry-level homebuyers. I built a story from the ground up that would help new homebuyers feel comfortable with the process and assured they were making the right choice.
Tasks:
• Naming+Tag
• Brand Foundation
• Anthem
Reference -
Carrie Schonberg
Chief Marketing Officer
Ashton Woods - Corporate HQ
carrie.schonberg@ashtonwoods.com
As part of my ongoing work with Ashton Woods, I’ve branded a few of their communities, including Stratton by the Sound in Charleston and Savaan in Cary, North Carolina.
Tasks:
• Brand Foundation
• Anthem
Reference -
Mike Ianzito
Director of Marketing Communications
Ashton Woods - Corporate HQ
As part of my ongoing work with Ashton Woods, I’ve branded a few of their communities, including Stratton by the Sound in Charleston and Savaan in Cary, North Carolina.
Tasks:
• Naming+Tag
• Brand Foundation
• Anthem
Reference -
Mike Ianzito
Director of Marketing Communications
Ashton Woods - Corporate HQ
I enjoy helping small businesses take their branding and marketing to the next level. For J. Mills Studio, I dove into the world of jewelry design to help them understand who they are and why they exist, so they can better reach and serve their customers.
Tasks:
• Brand Foundation
• Anthem+Tag
• Content Strategy
• Social Strategy+Posts
• Copywriting
Reference -
Juli Mills
Founder