Your unconscious state doesn’t care about trophies. It doesn’t care about the media. It certainly doesn’t care about winning. It only cares about one thing: doing exactly what you tell it to do.
It’s somewhere between holding on and letting go. Between thinking and not thinking.While no one knows its exact location, we do know it’s guarded by deep, dark forces. Demons hellbent on taking you down.
You can choose to let the demons destroy you. Or, you can choose to conquer them.
What do world class Olympic athletes and Bridgestone tires have in common? They're both built to perform. So we built a Performance Institute where we could showcase it. Content was captured in a way that took the Performance Institute to the fans - one tweet, Facebook post, Instagram story and social influencer at a time.
Tasks:
• Campaign Strategy
• Concepting
Reference -
Steve Laing
steve@slaing.com
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The stories behind Olympic athletes.
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